I received an invitation last night from Barbara and one a while ago from Inci, both good friends and both (ex)student Graphic Design at the Rietveld Academy in Amsterdam where I used to work. I can’t remember which year Barbara graduated but Inci graduated two days ago *congratulations!!!* and both invited me to their parties in Amsterdam which unfortunately I won’t be able to attend because of some obligations. Their invitations reminded me of something that was brought to my attention recently, another invitation which I received through this blog…

I’m talking about the art project Beck’s Canvas organised by Beck’s beer in collaboration with the Royal College of Art here in London. Beck’s Canvas offers talented artists a way to expose their artwork to the public using the label on Beck’s bottles as their canvas. On the evening of the 16th July, Beck’s will announce the four artists selected by a panel of judges from the Royal College of Art to showcase their art on the labels of over 27 million bottles to be distributed nationwide from August 2008. I’ve been invited to the exclusive launch of this event which will take place in exactly two weeks from now.

Beck’s have championed talented artists without compromise for over 20 years, a very interesting, unique collection and taster can be found on their website including artists such as Tracey Emin, Damien Hirst, Jake&Dino Chapman, and Tatsuo Miyajima. Beck’s Canvas marks an evolution of their ongoing support for emerging artists and their vision to bring inspiring and challenging artwork to a broader public. I’m really looking forward to attending this gallery exhibition and see the actual artwork of the four finalists on display. I hope I’ll be allowed to take some pictures and show them on here!

Watch this space after the 16th…